Methodology | Strategy | Alignment | Management | Metrics

Most companies have a strategy; few have one that�s actionable and monitored across the organization. Its is critical that your Alliance Success Objectives are derived from your overall organizational objectives. The strategy must clearly state why you are partnering and what specifically you seek to accomplish. The starting point for effective Partnering is a concise and easily communicable strategy that incorporates the value to be created for all stakeholder parties. Roles and responsibilities � internal and external � as well as reporting structures are additional points of detail required.   

Success Objectives:


  1. Mapped from Corporate Objectives


  1. Executive Commitment


  1. Clearly Defined & Published


  1. Top-down & Bottom-up


Value Creation:


  1. Value Creation for Stakeholders


  1. Value Creation for Organization


  1. Value Creation for Partners


  1. Value Creation for Customers


Roles & Responsibilities:

  1. Internal:
    1. Alliance Team
    2. Department Stakeholders
  2. External:
    1. Partner�s Alliance Management
    2. Partner�s Alliance Stakeholders

Partner Engagement Process:

  1. Clearly defined Programs


  1. Profile criteria:
    1. Demographics
    2. Capabilities
  2. Engagement steps:
    1. Qualification
    2. Contracting
    3. Roll-out & Support

Methodology | Strategy | Alignment | Management | Metrics