|
Overview | Landscape | Alliance Types | Engagement
The below chart shows the 10 Types of Alliances and the commonly associated drivers that motivate the pursuit of them. Alliance Sciences works with clients to clearly tie strategy to execution, so rather than just having activity in your Organizational Partnering endeavors, you can accurately assess traction and progress as it relates to organizational goals.
Partnerships are often viewed myopically - organization's tend to think of the value created to themselves only. It's interesting to note the correlation on the below chart and recognize a mirrored view. One organization's distribution alliance may be the Partner's integration alliance for product coverage, with different associated drivers. Recognizing the multiple views of value created - and keeping the customer / end-user's view a priority - is critical to Alliance success.
|
2 Alliance Types |
n Alliance Drivers |
|
Revenue |
Product Coverage |
Geography |
Resources |
Efficiencies |
New Markets |
Speed |
Support |
Market Share |
|
Consortium |
|
|
|
|
|
|
|
|
|
|
Standards |
|
|
|
|
|
|
|
|
|
|
Marketing |
|
|
|
|
|
|
|
|
|
|
Integration |
|
|
|
|
|
|
|
|
|
|
Distribution |
|
|
|
|
|
|
|
|
|
|
Resources |
|
|
|
|
|
|
|
|
|
|
R&D / IP |
|
|
|
|
|
|
|
|
|
|
Investment |
|
|
|
|
|
|
|
|
|
|
JV |
|
|
|
|
|
|
|
|
|
|
M&A |
|
|
|
|
|
|
|
|
|
Overview | Landscape | Alliance Types | Engagement
|