Overview | Landscape | Alliance Types | Engagement

The below chart shows the 10 Types of Alliances and the commonly associated drivers that motivate the pursuit of them. Alliance Sciences works with clients to clearly tie strategy to execution, so rather than just having activity in your Organizational Partnering endeavors, you can accurately assess traction and progress as it relates to organizational goals.

Partnerships are often viewed myopically - organization's tend to think of the value created to themselves only. It's interesting to note the correlation on the below chart and recognize a mirrored view. One organization's distribution alliance may be the Partner's integration alliance for product coverage, with different associated drivers. Recognizing the multiple views of value created - and keeping the customer / end-user's view a priority - is critical to
Alliance success.


2 Alliance Types

n Alliance Drivers


 

Revenue

Product
Coverage

Geography

Resources

Efficiencies

New
Markets

Speed

Support

Market
Share

Consortium

 

 

 

 

 

 

 

 

 

Standards

 

 

 

 

 

 

 

 

 

Marketing

 

 

 

 

 

 

 

 

 

Integration

 

 

 

 

 

 

 

 

 

Distribution

 

 

 

 

 

 

 

 

 

Resources

 

 

 

 

 

 

 

 

 

R&D / IP

 

 

 

 

 

 

 

 

 

Investment

                 

JV

 

 

 

 

 

 

 

 

 

M&A

 

 

 

 

 

 

 

 

 


Overview | Landscape | Alliance Types | Engagement